optimizing marketing
Optimizing Marketing with AI : An application to Cross Selling
We mainly used Apache Spark in order to preprocess data and scikit-learn to train our model. A common working framework for data scientists is scikit-learn. It is a python package containing all the machine learning models a data scientist could desire. It allows us to build powerful AI models on single machines with state-of-the-art performances. We used scikit-learn to build one model for each of our 60 stores in order to select those where we could extract the most value from cross-selling.